Search engines have become very strict and use plenty of factors before they rank any web page. When you choose an SEO company to assist you with your optimization needs, you will have an added advantage because the experts are always up to date with the guidelines and know what strategies are best to apply to get you the SEO value that you are looking for. The latest optimization techniques can help SEO Company Delhi put together a new website that is effective enough or even revamp an old one to add more value to it.
The search engine optimization company you choose should have what it takes to save you from punishment for a low quality site. There are so many tactics that the experts can employ, but they all should be white hat based to get you long term results you can rely on. Below are some of the things that the SEO expert you choose should be able to do for your website to make a difference.
Boost site speed – Smooth and fast running websites are always rewarded by the search engines and the optimization expert should know what to do to fetch you good speed. Remember that website speed can affect user experience and conversion rates. There should be measures to deal with videos, plugin overloads, bulky code, images and graphics that slow down the site. Find out what the SEO company can do to improve your web speed.
Enhance security – Search engines like Google prioritize security to keep users protected when visiting sites through it. When seeking the services, enhanced security should be among the benefits that you get. It is actually very advisable to switch from HTTP to HTTPS, which offers high security and your optimization expert should be able to help you make such helpful decision to improve your site.
Create XML sitemap – HTML sitemaps are less viable today and XML has taken over and your service provider should be able to help you with this. All pages should be indexed and crawled properly and when you insert images to the sitemap, you boost ranking even under image search algorithm. Choose a service provider who understands the importance of sitemap and how to create one with the most value for your website and business as a large.
Improve URL structure – Dynamic URLs that have numbers and symbols are hard to index by search engine crawlers and so you need to be careful with your structures. Go for keyword phrases and ensure that you keep the URL as short and simple as you possibly can so you optimize them and make them easy to find and index.
Choose the best keyword – A keyword research will be necessary for this and your service provider should be able to handle the research and choose the best keywords for your website and content. The right keywords will improve traffic and rankings from the search engines. They should be relevant to the business, popular and obvious in searches and competitive too.