Animated Explainer Video: Creating Engagement to Clients

Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases the animated explainer video usually explains what you do, or what your company or product is all about. Many companies across the globe have utilized the power of animated explainer videos to simplify complex ideas and concepts to customers and prospects. This has helped them tremendously to both increase their sales and build their brand.Summer Anime: Crunchyroll, Funimation and Netflix lineup!

Big and small companies alike have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer เว็บดูการ์ตูนออนไลน์. They have also seen an increase on their Return on Investment, increase in number of clients and prospects because of the responsive engagement the video are creating.

What is an animated explainer video and how is it produced? Just like I have pointed out in the sub paragraph above, these are short animated engaging videos that can be placed on a website. The animated videos can also be used for TV commercials to explain in a simple and effective way who you are and what you do.

There are several stages during which your highly converting explainer video will go through. Firstly the producers of the video need a highly converting video script written by a highly skilled copywriter. The copywriter must be able to synthesize your sales message or ideas into a 150 words script that will communicate your message clearly and to the point.

The video script is the most important element when it comes to animated explainer video because the script will either make or break the video. A good and quality video script must summarize the message within the one minute cap that is the standard duration for most videos. Nonetheless, most animated explainer videos have a range of 1 to 2 minutes in length and each minute is approximately 150 words when counted.

The copywriter must therefore ensure that the message to be passed must be within the 150 word count for a one minute video or so. The script must be written in such a way that the audience will be engaged awesomely when watching the video. The script must have a very clear call to action that will allow the viewers to take a given specified action after watching the video.

After ensuring that you have your well crafted and well written video script, then you need a voice over for your video. You can choose to have your own voice over produced by yourself or engage a professional voice over artist. I would rather recommend a professional artist to do the job simply because you may have the right script with the right message but a bad or poorly recorded voice-over may send the wrong signals to your audience.

After you have ensured that a good and high quality voice over is ready. The video producers then choose to have a storyboard created to visualize how the video will look like. In this case a talented storyboard artist with the appropriate skills to illustrate the video through the script is given the task of bringing your ideas to life.

The storyboard artist creates the video on a scene by scene basis for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video finally needs to be move into the final stage which is the productions stage.

The final video production phase would then begin after all of the other stages are completed. The stage would involve animating the video to match with the voice over. It may not just involve mere animation of the explainer video; every aspect of the animation must reflect the message to be passed and the engagement needed. The viewers must stick to the video to the end.

“Our basis of knowledge for estimating the yield ten years hence of a railway, a copper mine, a textile factory… amounts to little and sometimes to nothing,” British Economist John Maynard Keynes wrote, “If people are so uncertain, how are decisions made? They can only be taken as a result of animal spirits.”

–George A. Akerlof and Robert J. Shiller, Animal Spirits (Princeton University Press, 2009)

In this article, we explore the revival of Keynes’s theory of “Animal Spirits” to explain the underlying psychological forces that drive the workings of the economy. We will discuss the concept of Animal Spirits in the field of Economics as well as its application to a branch of Economics that intersects with Sociology and Psychology known as Behavioral Economics.

Also, for the amusement of our readers, we will quantify some of the qualitative elements that comprise the human psyche that Keynes referred to as Animal Spirits. By doing this in a lighthearted way, we hope to shed some light on the influences that the core of human behavior has had on the global economy and upon the political current that flows underneath.

As applied to modern Economics, Ackerlof and Shiller define Animal Spirits as “a restless and inconsistent element in the economy. It refers to our particular relationship with ambiguity or uncertainty. Sometimes we are paralyzed by it. Yet at other times it refreshes and energizes us, overcoming our fears and indecisions.”

The notion of some vague prime mover in the economy is nothing new. For example, in The Wealth of Nations (1776), Adam Smith wrote of the economy as moving “as if by an invisible hand.” Therefore, we see the small step that Keynes took to develop the notion of Animal Spirits in order to describe that same vagueness. Keynes comments extensively that, though rational motivations govern most economic activity, human beings continue to act and react in the marketplace on a less-than-rational basis and with purely noneconomic motives.

One might conjecture that some basic mental energy and life force, the fundamental “Id,” or a “Primitive Lust” of human nature, drives our behavior beneath the orderly veneer of a so-called rational economy. We will stay in the accepted realm of the social sciences and explore the fundamental Id.

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