Promotion Of Food Industry Through Instagram

Everyone enjoys looking at photos. It doesn’t matter if they’re photos of nature or wildlife or photos of family and acquaintances, cooking, or even pictures of fun occasions that people enjoy watching others through these photos. This has come to include the interest of seeing an exquisite meal that a fellow food enthusiast was able to take a seat and take in. In the last couple of months, I’ve really begun to see the effect that Instagram has affected the food industry regardless of whether you are home cooking, eating out, or trying out new restaurants, people’s photographs have been a unique promotional device for everything food-related. Sometimes, I’ve been forced to make a quick rush to the kitchen in order to satisfy my cravings after  ดูวิดีโอโป๊ฟรีseeing one of the mouthwatering photos  Chefs cooking at their homes or have eaten at a specific restaurant can snap snappy photos from their phone and upload them to social media resources like Instagram for all the world to view. As a result, it can spark another’s interest in taking a look at the recipe, or even visiting the restaurant, or it may just simply activate that person’s hunger for any food.

I’ve been using Instagram for about one year and in this time, I’ve been enjoying seeing the lives of my friends and family through pictures or short clips. But, in the time, one thing that impressed me was how proud these food lovers were of their food choices or the meals they made. The act of eating is an activity that will become a regular part of our life and isn’t it time to share some of your favourite recipes or culinary experiences with the world at large? Anyone who has access to the internet can take pictures of their food or main meals or desserts, as well as extravagant drinks you were able to drink and upload to Instagram and within seconds, your tasty snap will be potentially visible to thousands of followers across some of the largest social media platforms in the world. In addition to that you can also use a myriad of apps that can improve these photos or even dozens of filters that can create the food or beverage item look even more mouth-watering. Even the most boring of food items are able to be turned into something that is appealing by using the latest innovations in technology.

Another benefit of the use of Instagram for food is that the photo app can also be used with another application called Foursquare, which lets users share their location on a map with their followers. The user are able to “check-in” at certain food establishments, places of worship or other locations to let their friends know what’s going on. From this partnership I view Instagram as an innovative marketing tool. This is not only due to the fact that customers at restaurants and food consumption specialist can capture attractive pictures of their food and drinks, but also because they can also tag a place with this photo. If people who are interested want to taste the same menu item then they’ll know exactly where to look for it. Even if Instagram is not considered to be one of the most effective forms of media currently, I would recommend the free application to every chef or small company owner who wants to market a product or service.

Over the past year, this unique photo-related application has occasionally been an inspiration for me through watching others’ achievements, it has allowed me to be more involved with people’s lives I haven’t seen regularly and it has even given me a better understanding about certain local events or charity information. For instance, I’ve noticed myself saying things like “well I didn’t know they served that food there”, or “wow that healthy meal plan has really paid off for that person” or maybe even “dang, I did not know that bar had that fun promotional there last weekend!” When I see photos of different people’s experiences during these circumstances, it has led me to want to try new things, get more involved or not miss another similar occasion. Now is this going to be the impression every person who sees these images? It’s not likely, but being a free tool that anybody can utilize, why should businesses and groups not be interested in using Instagram as a marketing method? This certainly won’t harm the company or organization in any way!

Instagram can be a fun tool to utilize for small businesses or non-profit organization that might not have the budget to invest hundreds of dollars on marketing. For example, I began an online retail company that deals with food recently and set up a blog, Facebook and Twitter accounts and as a marketing strategy, I created an entirely separate Instagram account distinct from my personal account, which was exclusively for the e-commerce business. It allowed me to upload photos that were unique on all of my other internet websites as a means of interacting with my followers and customers. My website has witnessed an increase in activity and engagement because of it. The photos now show fancy the recipes I’ve made or food items I were consumed will not necessarily generate sales for products or bring me a ton of cash, but it could boost engagement across my websites and that is something that I’d like for my own business.

The promotional photo options are limitless, which is the reason I highly recommend including this resource in your marketing strategy. Businesses like mine can snap and upload pictures of anything that is related to their business, like people having a blast using their products, reactions of those who try new foods, specials or discounts that are being available for a specified period of time, or just pictures of all the various products or menu items which owners and managers would like to increase awareness of. In my opinion, Instagram has not become as popular a promotion tool, as Facebook and Twitter however, I do believe it will eventually get to that point, especially with the ease at which users are able to integrate their Instagram with other popular social media sites. With this in mind, bars and restaurants can advertise their menu offerings to users at no cost as they were satisfied with their meal.

Be the first to comment

Leave a Reply

Your email address will not be published.